With the improvement of living standards, people pay more attention to the quality of life, weight loss has even become a way of life, becoming the focus of attention of the whole society; the same time, people on the health and safety science to lose weight, put forward more stringent requirements.
At present, people are familiar with the weight loss methods are Chinese massage, acupuncture, diet pills, slimming capsules, slimming tea, diet meals, liposuction surgery, consumers are almost overwhelmed. In the false propaganda, weight loss products are hardest hit by the centralized rectification of the industrial and commercial departments, SAIC and local industrial and commercial administration halt the fake propaganda diet products numerous.
Relevant market research results show that the current status of China's weight-loss products is not optimistic, 89% of consumers believe that weight-loss products are not effective or have little effect; 65% of consumers believe that after the use of many weight-loss products Will cause harm to the body; 47% of consumers think that the effect of the product is not equal to the price. Consumers lose weight for the product does not trust, become the weight control market development, the biggest "enemy."